Hereford America

Serving Registered and Commercial Hereford Breeders

Special Announcement: We will be printing an August issue this year. This is a month earlier than usual. The advertising deadline for this issue is July 10th.

If you are interested in advertising in this issue contact Jill.

New SDHA Manager

The South Dakota Hereford Association Board of Directors is pleased to announce that Jaycie Forbes has been named the organization’s new Manager.
Forbes, of Willow Lake, has years of experience in youth development, leadership and communication roles serving as President for three years of the American Gelbvieh Junior Association. In addition to her role with the SDHA, Forbes founded Jaycie Forbes Photography, a thriving business offering photography, graphic design, and social media services. Forbes has a broad range of experience in organizing large-scale national events, supporting stakeholder relationships and leading collaborative teams.
“The SDHA Board is extremely fortunate to have Jaycie Forbes as the new manager of the SDHA. Her experience in photography, graphic design and social media will greatly enhance the connection to our current membership and our appeal to the new and upcoming Hereford people young and old,” said Jeff Gerlach, President of the South Dakota Hereford Association Board of Directors.
Sporting blue and yellow, Forbes is a proud South Dakota State University Alumni. With a deep passion for the beef industry, strong organization skills, and a creative mindset, Forbes brings an authentic connection to agriculture and a forward-thinking approach to association leadership.
“I’m thrilled to join the South Dakota Hereford Association and work alongside such a dedicated and passionate group of members who represent the very best of the Hereford Breed. Becoming a part of SDHA is such an honor-I’m excited to contribute to the legacy of excellence and integrity that has shaped the Hereford tradition in this great state,” said Jaycie Forbes, Manager of the South Dakota Hereford Association.
As the South Dakota Hereford Association continues to be committed to serving its’ members and the next generation of breeders, Forbes will manage promotions, event planning, communications and membership relations.
Matt Zens joins South Dakota Hereford Association as Promotions Mentor:
The South Dakota Hereford Association is delighted to welcome Matt Zens back to the Association, where he will serve as the Promotions Mentor through the duration of 2025. Servings on SDHA Board of Directors from 2019 to 2024, and President of the Board from 2023 to 2024, the Association will utilize Zens proven expertise and extensive experience. Zens will be responsible for the management of Dakotafest and the coordination of various promotional events and advertising initiatives.
“We are very excited to add Matt as an integral part of the SDHA team as he will help ensure a seamless transition with our new manager. Matt is a familiar face within the association and its members. He brings a plethora of experience, industry knowledge and passion for the Hereford breed,” said Jacob Rausch, Vice President of the South Dakota Hereford Association Board of Directors.
Please join us in welcoming Jaycie to the South Dakota Hereford family!

EventNotesDate
Z Arrow T Ranch Bull SaleBowman, ND1746950400 Sunday, May 11, 2025
California Beef ExpoRed Bluff, CA1747987200 Friday, May 23, 2025 - Sunday, May 25, 2025
Kansas Jr. Hereford ShowManhattan, KS1748073600 Saturday, May 24, 2025 - Sunday, May 25, 2025
Colorado Breed BashBrush, CO1748678400 Saturday, May 31, 2025 - Sunday, June 1, 2025
Iowa Jr. Hereford Assn. Summer Preview ShowFt. Dodge, IA1749196800 Friday, June 6, 2025 - Sunday, June 8, 2025
Nebraska Jr. Hereford Field DayLexington, NE1749196800 Friday, June 6, 2025 - Monday, June 9, 2025
South Dakota Jr. Hereford Field DaySioux Falls, SD1749283200 Saturday, June 7, 2025 - Sunday, June 8, 2025
Idaho Jr. Hereford Field DayFiler, ID1749715200 Thursday, June 12, 2025 - Saturday, June 14, 2025
Wyoming Jr. Hereford Field DayCheyenne, WY1749801600 Friday, June 13, 2025
Midwest Classic ShowPipestone, MN1749801600 Friday, June 13, 2025 - Sunday, June 15, 2025
Idaho Jr. Beef ExpoBurley, ID1749801600 Friday, June 13, 2025 - Sunday, June 15, 2025
Showdown in CheyenneCheyenne, WY1749888000 Saturday, June 14, 2025 - Sunday, June 15, 2025
Junior National Hereford ExpoLouisville, KY1752307200 Saturday, July 12, 2025 - Friday, July 18, 2025
Canadian Junior Hereford Association Bonanza ShowOlds, Alberta1753084800 Monday, July 21, 2025 - Friday, July 25, 2025
South Dakota Summer Spotlight ShowHuron, SD1753344000 Thursday, July 24, 2025 - Sunday, July 27, 2025
Ad Deadline for Sept. Hereford America1754380800 Tuesday, August 5, 2025
North Dakota Hereford Association Annual Meeting and BanquetNew Salem, ND1755936000 Saturday, August 23, 2025
NDJHA Hereford Field DayNew Salem, ND1755936000 Saturday, August 23, 2025
Iowa Hereford Tour, North Central Iowa1756022400 Sunday, August 24, 2025
Perez Cattle Co. Spring Calving Cowherd DispersalNara Visa, NM1756627200 Sunday, August 31, 2025
World Hereford ConferenceKansas City, MO1761120000 Wednesday, October 22, 2025 - Friday, October 24, 2025
Knoll Crest Farm Total Performance Bull SaleRed House, VA1764921600 Friday, December 5, 2025
Knoll Crest Farm Spring Bull and Heifer SaleRed House, VA1775894400 Saturday, April 11, 2026